The $1M GTM tax.
VP Marketing. Demand-gen lead. Two writers. SEO specialist. Paid buyer. Lifecycle marketer. Analyst. That is $1M–$2.5M in payroll before a single campaign ships — and half of them quit inside eighteen months.
Doctrine deploys five AI-powered Divisions across Intelligence, Demand Creation, Sales Acceleration, Revenue Coaching and Customer Growth.
Build your Brand Brain. Map your Growth Graph. Command growth.
B2B SaaS between $5M and $50M ARR faces an impossible choice: hire a marketing department you can't afford, or limp along with a fractional team that can't keep up. Either way, you are outgunned by competitors with deeper pockets, bigger teams, and more time to lose than you have.
VP Marketing. Demand-gen lead. Two writers. SEO specialist. Paid buyer. Lifecycle marketer. Analyst. That is $1M–$2.5M in payroll before a single campaign ships — and half of them quit inside eighteen months.
Hire in three months. Onboard in three more. Ship the first real campaign at month six. By then your competitor has run a launch, captured a category, and re-priced you. You moved last quarter — they finished it.
Your competitor shipped a feature, repositioned, and started targeting your top accounts. You found out from a customer reply. There is no system watching the field — and the field never stops moving.
The consultant delivered an eighty-page strategy deck. It lives in a Google Drive folder. Nobody has the bandwidth to run it. Strategy and execution are in different universes — and the gap is where the quarter dies.
Doctrine turns scattered GTM work into one command system. It builds your Brand Brain, maps your Growth Graph, and deploys five AI-powered Divisions across the revenue front.
Know the battlefield.
Never be surprised by your market again.
Brand Brain · Growth Graph · Competitive dossiers · Battle cards · Category strategy · Messaging sync · President's Daily Brief · Common Operating Picture · GTM drift report · Customer language analysis · Market signal monitoring
Best for: CEOs, founders, CMOs, product marketing leaders.
Create pipeline.
Launch the campaigns your team would run if you had ten more marketers.
Thunder Run · Ghostrider · Content Ops · Air Strike · AEO Strike · Demand Gen · Google Strike · Publisher · Creative · Distributor · Phantom · Submarine · Bombardier · Nurture
Best for: CMOs, founders, heads of growth, demand gen leaders.
Help sellers win accounts.
Make every seller feel like they have a research team, ABM team and sales engineer behind them.
Target Recon · Zero Hour · AE Hub · TRIDENT ABM · Outbound Division · Backchannel · Deep Personalization · Field Operations · Proposal · Rip-and-Replace · Saboteur · Quartermaster · Pathfinder · Profiler · Infiltrator · Spotter · Hunter · Armorer · Rangefinder
Best for: CROs, VP Sales, AEs, SDR leaders, RevOps.
Make the team better every week.
Turn every call, win and loss into a better sales motion.
Gong Coach · Call Grader · INTERCEPT · Revenue-risk analysis · Buyer-language analysis · Account-risk analysis · Gong Attribution · Win/loss intelligence · Aftermath · Deal Review · Marshal · Sales Bench dashboards · Post-call follow-up drafts
Best for: CROs, sales managers, enablement leaders, RevOps.
Protect and expand revenue.
Find the revenue hiding inside your existing customers.
Defend · Fortify · Forecast · Health Grid · Hearts and Minds · PLG Ops · Beach Head · Homeland Defense · Architect · Expander · Guardian · Diagnostician · Onboarder · Scout · Sentry · Advocate · Prophet
Best for: CROs, CS leaders, product leaders, product-led founders.
All five Divisions run on the same Brand Brain and Growth Graph, so every action makes Doctrine smarter.
All five Divisions run on the same Brand Brain and Growth Graph. Every campaign, call, meeting, product signal, win and loss feeds back into the core, so the whole system gets sharper with every move.
Every campaign, call, meeting, product signal, win and loss makes Doctrine smarter.
Doctrine is broad by design, but every deployment starts with the Division that matters most right now.
WEDGE // Intelligence + Demand Creation
You need the output of a CMO, content team, competitive intel lead and chief of staff before you can justify hiring all of them. Doctrine builds your Brand Brain, sharpens your category narrative and turns your founder voice into a pipeline asset.
Build the GTM brain your future team will run on.
WEDGE // Intelligence + Demand Creation + Sales Acceleration
Your team is being asked to produce more campaigns, more content, more pipeline, more competitive intel and more sales support with fewer resources. Doctrine gives you five AI-powered Divisions that act like the team you wish you had.
Launch the GTM programs your headcount plan will not let you hire for.
WEDGE // Sales Acceleration + Revenue Coaching + Customer Growth
Doctrine gives every seller account intelligence, warm paths, meeting prep, objection handling, proposals and competitive plays, then turns every call, win and loss into coaching.
Make every rep sharper, every account warmer and every loss useful.
WEDGE // Customer Growth + Intelligence
Doctrine connects what users do, what customers say and what sales hears, so you can detect churn, find expansion and understand what to build next.
Connect product truth to revenue action.
WEDGE // Command Center + Growth Graph + Measurement
Doctrine turns scattered GTM data into a Common Operating Picture leadership can actually use. No more duct-taped dashboards. No more orphaned insights. No more which-system-is-right.
Turn your GTM stack into an operating picture.
You give it a client briefing. It returns a battle-tested six-month plan — positioning, growth architecture, content calendar, lifecycle sequences, budget allocation, and contingency triggers. Every section signed off by critics, attacked by Red Team, and reconciled into one artifact.
Calibrates the plan to your real budget and team capacity. No fantasy plans.
Christensen + Martin stress-test the brief. Bad assumptions exit before the war starts.
Three intel teams run SIGINT, HUMINT, OSINT, COMINT, TECHINT, MASINT, and FININT in parallel. Director Rumelt synthesizes.
Dunford, Gerhardt, Chen, Shah, Pulizzi, and Wiebe build the plan. Steve Jobs commands the room.
Ries, Holt, Ritson, Bird, and Vaynerchuk attack every section. Ogilvy issues the verdict.
Competitor CMO, resistant buyer, well-funded disruptor — three attack vectors. Vulnerability rank before launch.
Three competitive response scenarios. Contingency triggers documented before they fire.
Jobs + Ogilvy + Rumelt write the Final Battle Plan. One artifact. Six months. Signed.
Complete six-month marketing strategy: positioning, growth architecture, content calendar, lifecycle sequences, budget allocation, and contingency plans.
Marketing, Sales, Product. Each theater has its own divisions, its own callsigns, its own missions. Every agent fits in a lane and stays there. The operator decides which theater leans forward this quarter — and which holds the line.
From category narrative to last-mile attribution.
From cold prospect to closed-won — and renewed.
Voice of customer, product surface, expansion paths.
Joint Operations orchestrate multiple agents across theaters in precise sequence — producing in days what traditional teams take months to deliver. Each operation deploys a tailored strike force for a specific strategic objective. One slash command. The right agents. The right order.
/thunder-run14New campaign from scratch. Full-spectrum creation → production → deployment in days./counterstrike8Competitor moved. Counter-narrative briefs to AEs in four hours, not weeks./siege8Full engagement against one named account. Recon → profile → assets → sequences./beach-head20Product launch. Twenty-agent coordinated deployment from intel to attribution./rip-and-replace7Displace a competitor's installed base. Migration playbooks + targeted outreach./fortify6Defend at-risk customers. Health diagnostics + retention plays + save campaigns./hearts-and-minds8Systematize expansion through PLG. Adoption signals → expansion motions → ARR./occupation11Category ownership over 6–12 months. Narrative operations and sustained dominance./outbound-strike6Full outbound deployment from SPOTTER intel to RANGEFINDER optimization./total-war28Acquire + retain + expand + displace + measure. Every theater. Every agent. Every weapon.Each operation includes packet preparation, briefing distribution, agent deployment, output synthesis, and after-action review. The operator picks the op. The machine runs the orchestration. You approve before anything ships.
Once deployed, the machine watches everything and learns from results. Eighteen data watches detect quantitative deltas. Seven intelligence watches detect qualitative shifts in the field. The Trigger Engine queues recommended counter-moves — and waits for your approval.
| Station | Cadence | Detects |
|---|---|---|
| Analytics | Daily | Traffic shifts, ranking losses, conversion changes |
| Ads | Daily | Spend changes, CPA shifts, CTR anomalies |
| Pipeline | Daily | Deal velocity, stage progression, conversion shifts |
| Customer Health | Daily | Health score drops, usage decline |
| Churn | Daily | MRR changes, logo churn, revenue churn |
| Mentions | Daily | Brand mentions, share-of-voice deltas |
| SEO | Weekly | Ranking changes, competitor content velocity |
| Brand | Weekly | Mention spikes, sentiment shifts, press coverage |
| Outbound | Weekly | Reply-rate decay, bounce spikes, deliverability |
| Campaign Results | Weekly | Conversion changes, pipeline contribution |
| Calls | Weekly | Competitor mentions, new objections, messaging drift |
| Deals | Weekly | Stage stalls, competitive presence, win-rate shifts |
| Product | Weekly | Activation rate, feature adoption, time-to-value |
| Reviews | Weekly | G2 / Capterra / app-store rating drift, new themes |
| Support | Weekly | Ticket volume spikes, recurring issue patterns |
| Google Strike | Weekly | Search-term waste, Quality-Score deltas |
| AEO | Weekly | Citation rate changes, share-of-voice in answer engines |
| CRM | Bi-weekly | Pipeline mix shifts, win-rate changes by segment |
| Discipline | Focus | Cadence |
|---|---|---|
| SIGINT | Competitive signals | Weekly |
| COMINT | Communications and messaging | Weekly |
| HUMINT | Customer sentiment | Bi-weekly |
| OSINT | Market and industry | Monthly |
| TECHINT | Technology landscape | Monthly |
| MASINT | Patterns and trends | Monthly |
| FININT | Financial intelligence | Quarterly |
The CIA produces one document every day for the President — the President's Daily Brief. The War Machine gives you the same. One command. Twenty-five sensors. Overnight synthesis. In your inbox by 06:00, before the first standup, with confidence-weighted forecasts using CIA tradecraft language.
This lands before your first standup. Every theater of the War Machine produces artifacts like this — every day, queued for your approval. Full sample pack available under NDA.
| Almost certainly | >95% |
| Highly likely | 80–95% |
| Likely | 60–80% |
| Roughly even | 40–60% |
| Unlikely | 20–40% |
| Highly unlikely | 5–20% |
Every estimate in the brief carries one of these phrases. No vague hedging. No false certainty. The same standard the President reads.
Five views into the machine: how data flows in, how competitor moves get countered in four hours, how the portfolio sits on a risk grid, how the OS stacks together, and what a target account's buying committee looks like. Same typography, same palette, same machine.
How 32 live integrations feed 91 agents and exit as deliverables.
Diagram-003 · 5 layers · 32 sourcesYour operator is a senior growth strategist who commands the full force structure on your behalf. Not a junior account manager reading from a playbook — a battle-tested operator who knows when to deploy THUNDER RUN versus COUNTERSTRIKE, and why.
The operator handles the machine. You handle the decisions. Every morning you get a President's Daily Brief. You approve, defer, or dismiss. The machine executes. You maintain decision superiority without operational burden.
A dedicated operator running the machine against your pipeline. You'll know them by first name and cell number. On your weekly standup. Accountable. Not a pool of contractors. Not an account manager triaging tickets.
The machine proposes. You decide. Every output that touches a customer or prospect lands in an approval queue you can clear in ten minutes a day. Nothing goes out on autopilot.
First capability producing output inside fourteen days. Honest on the ramp: complex full-stack deployments take longer, and we tell you which day each one lights up before the SOW is signed.
Translates business objectives into War Machine operations. Picks the right joint op, configures the agents, sequences the deployment. The machine has weapons; the operator chooses when to fire.
Every output is reviewed by your operator before it reaches you. They quality-check agent work, resolve conflicts between agents, and enforce strategic coherence so nothing ships off-narrative.
Reads every watch report. Triages every trigger. Curates the President's Daily Brief. Separates signal from noise so you only see what changes the decision.
After-action reviews feed the experimentation log. What worked gets amplified. What failed gets diagnosed. The machine learns from every campaign — and so does the operator running it.
32 live data integrations (Gong, HubSpot, Shopify, Apollo, GA4, Meta, LinkedIn + 25 more). Daily executive intelligence brief. Attribution across every channel. A shared voice-of-customer layer ingesting call transcripts, reviews, NPS, support tickets, and social mentions. Ops-state persistence so nothing gets lost between sessions. The glue that lets ninety-one agents compound instead of sit in silos.
Rabah Rahil — founder, operator. Ran marketing for two of the most-funded commerce companies of the last five years.
CMO at FERMÀT — AI-native commerce category leader. $62M+ raised across Series A and B from VMG Partners, Greylock, Bain Capital Ventures, QED Investors, and Courtside Ventures. During tenure: 5× ARR growth, team tripled, category defined.
CMO at Triple Whale — Shopify analytics category leader. $51.7M total raised including a Series B from NFX, Elephant, and Shopify itself (Shopify invested in the company while Rabah was CMO). Scaled to 5,000+ brands running $14B+ in tracked commerce. True Classic, Obvi, Portland Leather Goods, and thousands more.
Eight top-tier commerce funds saw the same GTM motion work across both companies. That motion is now the product.
Diligence under mutual NDA: full agent catalog, integration list, per-capability architecture, reference calls into both companies. SOC 2 Type I targeted Q3 2026 (Vanta-led); Type II following.
“Rabah turned Triple Whale's GTM from a cost center into a category-defining motion. The playbooks he built us — ICP tiering from closed-won data, ABM at 50-account depth, retention modeling that flagged churn 90 days out — scaled from our first 200 brands to over 5,000. Watching him compress that into an AI-operated system is watching the next version of B2B GTM get built in real time.”
“Rabah ran marketing through our Series B, our category definition, and our push into enterprise — with a team smaller than most Series A companies allocate. The way he operates is engineering-grade: specifications, instrumentation, iteration loops. The War Machine is that operating approach, productized. I'd hire it for any portfolio company I advise.”
Full reference calls available under mutual NDA.
No tiers. No à la carte math. No “call us for a quote.” One number for the entire War Machine.
| Role | Loaded annual cost |
|---|---|
| VP Marketing | $200–350K |
| Demand-gen manager | $120–180K |
| Content writer / strategist | $80–130K |
| SEO specialist | $90–140K |
| Paid-media buyer | $80–130K |
| Lifecycle / email marketer | $80–120K |
| Marketing analyst | $90–140K |
| SDR team (2–3) | $160–240K |
| Traditional total | $900K – $1.43M+ |
| WAR MACHINE, all-in | $300K |
Tell us what's broken. We tell you which capabilities fix it and in what order. Video call, no slides on our side.
Flat monthly rate. Capabilities specified. Activation timeline. Approval gates documented. No retainers. No multi-year lock-in.
Fourteen-day activation on the first capability. Output in your queue before the second invoice runs.
Ready to talk? Tell us what's broken and we'll tell you which capabilities fix it.
Book the 30-min call →