GTM Operating System · 5 Divisions · 1 Command System⬛ TS // NOFORN // FOUNDER EYES ONLY
ICP // B2B SaaS · $5M–$50M ARR · 15–30 GTM headcount · North America-led

The GTM department without the GTM department.

Doctrine deploys five AI-powered Divisions across Intelligence, Demand Creation, Sales Acceleration, Revenue Coaching and Customer Growth.

Build your Brand Brain. Map your Growth Graph. Command growth.

You approve. Nothing ships without it. Every output queues for your review — 10 minutes a day.
Not a fractional CMO. Not an agency retainer. Not another martech stack. 14-day activation · 90-day opt-out · named operator on your standup.
5divisions
1command system
91agents
25sensors
95commands
Motion built inside companies backed by //
VMG·Greylock·Bain Capital·NFX·QED·Shopify
02 · The Problem// $1M GTM TAX // 6-MONTH GAP // INTELLIGENCE BLINDNESS // STRATEGY DEBT

You're bringing a spreadsheet
to a gunfight.

B2B SaaS between $5M and $50M ARR faces an impossible choice: hire a marketing department you can't afford, or limp along with a fractional team that can't keep up. Either way, you are outgunned by competitors with deeper pockets, bigger teams, and more time to lose than you have.

◆ Status Quo
Traditional GTM department
$1M – $2.5M
annual payroll, before output
◆ Replacement
WAR MACHINE
$300K
all-in, named operator, 32 integrations
01

The $1M GTM tax.

VP Marketing. Demand-gen lead. Two writers. SEO specialist. Paid buyer. Lifecycle marketer. Analyst. That is $1M–$2.5M in payroll before a single campaign ships — and half of them quit inside eighteen months.

02

Six months to first impact.

Hire in three months. Onboard in three more. Ship the first real campaign at month six. By then your competitor has run a launch, captured a category, and re-priced you. You moved last quarter — they finished it.

03

Intelligence blindness.

Your competitor shipped a feature, repositioned, and started targeting your top accounts. You found out from a customer reply. There is no system watching the field — and the field never stops moving.

04

The strategy-execution gap.

The consultant delivered an eighty-page strategy deck. It lives in a Google Drive folder. Nobody has the bandwidth to run it. Strategy and execution are in different universes — and the gap is where the quarter dies.

03 · Five Divisions// FIVE DIVISIONS // ONE COMMAND SYSTEM // 91 AGENTS

Five Divisions.
One Command System.

Doctrine turns scattered GTM work into one command system. It builds your Brand Brain, maps your Growth Graph, and deploys five AI-powered Divisions across the revenue front.

Division · 01

Intelligence

Know the battlefield.

Never be surprised by your market again.

  • GTM strategy
  • Category narrative
  • Messaging source of truth
  • Competitive intelligence
  • Market intelligence
  • Customer intelligence
  • Product signal intelligence
  • Executive briefs
  • GTM drift detection

Brand Brain · Growth Graph · Competitive dossiers · Battle cards · Category strategy · Messaging sync · President's Daily Brief · Common Operating Picture · GTM drift report · Customer language analysis · Market signal monitoring

Best for: CEOs, founders, CMOs, product marketing leaders.

Division · 02

Demand Creation

Create pipeline.

Launch the campaigns your team would run if you had ten more marketers.

  • Campaign launches
  • Content production
  • Founder ghostwriting
  • SEO
  • AEO / ChatGPT citation strategy
  • Paid media
  • Lifecycle campaigns
  • Social distribution
  • Category content
  • Web publishing

Thunder Run · Ghostrider · Content Ops · Air Strike · AEO Strike · Demand Gen · Google Strike · Publisher · Creative · Distributor · Phantom · Submarine · Bombardier · Nurture

Best for: CMOs, founders, heads of growth, demand gen leaders.

Division · 03

Sales Acceleration

Help sellers win accounts.

Make every seller feel like they have a research team, ABM team and sales engineer behind them.

  • Account research
  • Named-account intelligence
  • ABM
  • Outbound
  • Warm intros
  • Field marketing
  • Meeting prep
  • Sales decks
  • Proposals
  • Competitive displacement
  • Closed-lost revival

Target Recon · Zero Hour · AE Hub · TRIDENT ABM · Outbound Division · Backchannel · Deep Personalization · Field Operations · Proposal · Rip-and-Replace · Saboteur · Quartermaster · Pathfinder · Profiler · Infiltrator · Spotter · Hunter · Armorer · Rangefinder

Best for: CROs, VP Sales, AEs, SDR leaders, RevOps.

Division · 04

Revenue Coaching

Make the team better every week.

Turn every call, win and loss into a better sales motion.

  • Call grading
  • Sales simulation
  • Rep coaching
  • Win/loss analysis
  • Objection mapping
  • Pricing friction detection
  • Competitor mention analysis
  • Proof point usage tracking
  • Behavior vs. outcome trends
  • Attribution from calls

Gong Coach · Call Grader · INTERCEPT · Revenue-risk analysis · Buyer-language analysis · Account-risk analysis · Gong Attribution · Win/loss intelligence · Aftermath · Deal Review · Marshal · Sales Bench dashboards · Post-call follow-up drafts

Best for: CROs, sales managers, enablement leaders, RevOps.

Division · 05

Customer Growth

Protect and expand revenue.

Find the revenue hiding inside your existing customers.

  • Churn prediction
  • Retention plays
  • Customer health
  • Expansion detection
  • Product usage analysis
  • Activation optimization
  • Feature prioritization
  • Voice of customer
  • Advocacy
  • Reference mining
  • Product launch intelligence

Defend · Fortify · Forecast · Health Grid · Hearts and Minds · PLG Ops · Beach Head · Homeland Defense · Architect · Expander · Guardian · Diagnostician · Onboarder · Scout · Sentry · Advocate · Prophet

Best for: CROs, CS leaders, product leaders, product-led founders.

All five Divisions run on the same Brand Brain and Growth Graph, so every action makes Doctrine smarter.

04 · The Command System// ONE BRAIN // ONE GRAPH // FIVE DIVISIONS

One command system.
Every action makes it smarter.

All five Divisions run on the same Brand Brain and Growth Graph. Every campaign, call, meeting, product signal, win and loss feeds back into the core, so the whole system gets sharper with every move.

◜ Feedback Loop ◝BRAND BRAINGROWTH GRAPHIntelligenceKnow the battlefield.Demand CreationCreate pipeline.Sales AccelerationHelp sellers win accounts.Revenue CoachingMake the team better every week.Customer GrowthProtect and expand revenue.

Every campaign, call, meeting, product signal, win and loss makes Doctrine smarter.

Command Center

The six questions the system answers every morning.

What changed?
What matters?
What is drifting?
What is at risk?
What is expanding?
What should we do next?
Find Your Wedge// 5 ENTRY POINTS // ONE FRONT

Start where the pain is sharpest.

Doctrine is broad by design, but every deployment starts with the Division that matters most right now.

Entry Point

For Founders

WEDGE // Intelligence + Demand Creation

  • Founder voice
  • Category narrative
  • Market clarity
  • Competitive positioning
  • Executive briefs
  • Campaign velocity
  • Fundraising / board narrative
  • Strategic leverage without hiring a giant team

You need the output of a CMO, content team, competitive intel lead and chief of staff before you can justify hiring all of them. Doctrine builds your Brand Brain, sharpens your category narrative and turns your founder voice into a pipeline asset.

Build the GTM brain your future team will run on.

Entry Point

For CMOs

WEDGE // Intelligence + Demand Creation + Sales Acceleration

  • Campaign velocity
  • Content production
  • Founder brand
  • Messaging consistency
  • Sales alignment
  • Competitive intel
  • Pipeline creation
  • Doing more without adding headcount

Your team is being asked to produce more campaigns, more content, more pipeline, more competitive intel and more sales support with fewer resources. Doctrine gives you five AI-powered Divisions that act like the team you wish you had.

Launch the GTM programs your headcount plan will not let you hire for.

Entry Point

For CROs

WEDGE // Sales Acceleration + Revenue Coaching + Customer Growth

  • More pipeline
  • Better account prep
  • Outbound
  • ABM
  • Rep coaching
  • Call grading
  • Win/loss patterns
  • Competitive displacement
  • Churn risk
  • Expansion identification

Doctrine gives every seller account intelligence, warm paths, meeting prep, objection handling, proposals and competitive plays, then turns every call, win and loss into coaching.

Make every rep sharper, every account warmer and every loss useful.

Entry Point

For Product-Led Founders

WEDGE // Customer Growth + Intelligence

  • Product usage
  • Activation
  • Churn prevention
  • Expansion signals
  • Feature prioritization
  • Voice of customer
  • Roadmap clarity
  • Sales/product feedback loops

Doctrine connects what users do, what customers say and what sales hears, so you can detect churn, find expansion and understand what to build next.

Connect product truth to revenue action.

Entry Point

For RevOps

WEDGE // Command Center + Growth Graph + Measurement

  • Data quality
  • Attribution
  • Dashboards
  • Source of truth
  • Pipeline intelligence
  • Forecasting
  • Workflow orchestration
  • Leadership reporting
  • Tool sprawl

Doctrine turns scattered GTM data into a Common Operating Picture leadership can actually use. No more duct-taped dashboards. No more orphaned insights. No more which-system-is-right.

Turn your GTM stack into an operating picture.

04 · The Pipeline// 8 STAGES // OPUS LEAD // SONNET TEAMS // RED-TEAMED BEFORE LAUNCH

Intelligence to battle plan.
Days, not months.

You give it a client briefing. It returns a battle-tested six-month plan — positioning, growth architecture, content calendar, lifecycle sequences, budget allocation, and contingency triggers. Every section signed off by critics, attacked by Red Team, and reconciled into one artifact.

terminal · /war-machine
SESSION ACTIVE
$ /init {client}Stand up directories, validate credentials
$ /recon {client}Pull 90 days of data from 32 integrations
$ /war-machine {client}Deploy the full 8-stage pipeline
◆ The 8 Stages
  1. Stage0A

    Force Sizing

    [Sonnet]

    Calibrates the plan to your real budget and team capacity. No fantasy plans.

  2. Stage0B

    Brief Interrogation

    [Sonnet]

    Christensen + Martin stress-test the brief. Bad assumptions exit before the war starts.

  3. Stage01

    Operation Ultra

    [Opus + 3 Sonnet]

    Three intel teams run SIGINT, HUMINT, OSINT, COMINT, TECHINT, MASINT, and FININT in parallel. Director Rumelt synthesizes.

  4. Stage02

    War Council II

    [Opus + 3 Sonnet]

    Dunford, Gerhardt, Chen, Shah, Pulizzi, and Wiebe build the plan. Steve Jobs commands the room.

  5. Stage03

    War Council I

    [Opus + 3 Sonnet]

    Ries, Holt, Ritson, Bird, and Vaynerchuk attack every section. Ogilvy issues the verdict.

  6. Stage04

    Red Team

    [Opus + 3 Sonnet]

    Competitor CMO, resistant buyer, well-funded disruptor — three attack vectors. Vulnerability rank before launch.

  7. Stage05

    Wargaming

    [Sonnet]

    Three competitive response scenarios. Contingency triggers documented before they fire.

  8. Stage06

    Reconciliation

    [Opus]

    Jobs + Ogilvy + Rumelt write the Final Battle Plan. One artifact. Six months. Signed.

Output →06-final-battle-plan.md

Complete six-month marketing strategy: positioning, growth architecture, content calendar, lifecycle sequences, budget allocation, and contingency plans.

05 · Theaters of War// 3 THEATERS // 28 CALLSIGNS ON DUTY // ONE OPERATOR COMMANDS ALL

Three theaters.
Total dominance.

Marketing, Sales, Product. Each theater has its own divisions, its own callsigns, its own missions. Every agent fits in a lane and stays there. The operator decides which theater leans forward this quarter — and which holds the line.

Theater · 01

Marketing Theater· Air Force + Army + Navy

From category narrative to last-mile attribution.

Force size13agents on station
Intelligence & Messaging
  • SPYMASTERAlways-on competitive intelligence · living battle cards
  • NARRATORMaster messaging architecture · single source of narrative truth
  • ANALYSTMarket and category intelligence · macro shifts, segment trends
  • ORACLECross-channel attribution · pipeline contribution synthesis
Air Force — Production
  • CREATIVEMulti-variant ad copy, social, landing pages, one-pagers
  • PUBLISHERLong-form content production at 10–20× a single writer
  • SUBMARINESEO and organic dominance · technical audits + content gaps
  • DISTRIBUTORMulti-platform distribution · repurposing · community ops
Army + Navy — Execution
  • TARGETERAudience intelligence · dynamic segments · ICP refinement
  • BOMBARDIERPaid media optimization · real-time creative testing
  • SNIPERABM orchestration · multi-touch against named accounts
  • NURTURELifecycle and email automation · sequence optimization
  • PSYOPCategory creation · narrative warfare · frame control
Theater · 02

Sales Theater· Marines + Special Ops

From cold prospect to closed-won — and renewed.

Force size10agents on station
Marines — Frontline
  • HUNTEROutbound prospecting · hyper-personalized at 10× volume
  • CLOSERDeal intelligence · pre-meeting briefs · counter-plays
  • ADVOCATECustomer marketing · case studies · reference matching
Special Ops — Target Recon
  • INFILTRATORTarget company intelligence · dossier-grade profiling
  • PROFILERStakeholder mapping · buying committees · HVT psychology
  • PATHFINDERConquest strategy · multi-phase account planning
Special Ops — Deal Execution
  • QUARTERMASTERProcurement-ready proposals · CFO-grade business cases
  • SABOTEURCompetitive displacement · migration playbooks
  • GUARDIANAt-risk save plays · renewal preparation packages
  • MARSHALDeal progression · stall detection · pipeline coverage
Theater · 03

Product Theater· Homeland Defense

Voice of customer, product surface, expansion paths.

Force size5agents on station
Homeland Defense
  • SCOUTVoice-of-customer aggregator · continuous VOC ingestion
  • SENTRYCompetitive product surface monitor · changelog watch
  • ARCHITECTFeature impact modeling · activation, retention, expansion
  • ONBOARDERActivation optimizer · behavior-triggered messaging
  • EXPANDERUsage and expansion driver · upgrade-candidate ID
06 · Joint Operations// 10 STRIKE PACKAGES // FROM 6 AGENTS TO 28 // ANY SITUATION

Ten coordinated strikes.
One command for any situation.

Joint Operations orchestrate multiple agents across theaters in precise sequence — producing in days what traditional teams take months to deliver. Each operation deploys a tailored strike force for a specific strategic objective. One slash command. The right agents. The right order.

  • 01THUNDER RUN/thunder-run14New campaign from scratch. Full-spectrum creation → production → deployment in days.
  • 02COUNTERSTRIKE/counterstrike8Competitor moved. Counter-narrative briefs to AEs in four hours, not weeks.
  • 03SIEGE/siege8Full engagement against one named account. Recon → profile → assets → sequences.
  • 04BEACH HEAD/beach-head20Product launch. Twenty-agent coordinated deployment from intel to attribution.
  • 05RIP-AND-REPLACE/rip-and-replace7Displace a competitor's installed base. Migration playbooks + targeted outreach.
  • 06FORTIFY/fortify6Defend at-risk customers. Health diagnostics + retention plays + save campaigns.
  • 07HEARTS & MINDS/hearts-and-minds8Systematize expansion through PLG. Adoption signals → expansion motions → ARR.
  • 08OCCUPATION/occupation11Category ownership over 6–12 months. Narrative operations and sustained dominance.
  • 09OUTBOUND STORM/outbound-strike6Full outbound deployment from SPOTTER intel to RANGEFINDER optimization.
  • 10TOTAL WAR/total-war28Acquire + retain + expand + displace + measure. Every theater. Every agent. Every weapon.

Each operation includes packet preparation, briefing distribution, agent deployment, output synthesis, and after-action review. The operator picks the op. The machine runs the orchestration. You approve before anything ships.

07 · Continuous Intelligence// 25 SENSORS // GREEN-YELLOW-RED ESCALATION // TRIGGER ENGINE LIVE

Twenty-five sensors.
Nothing moves without you knowing.

Once deployed, the machine watches everything and learns from results. Eighteen data watches detect quantitative deltas. Seven intelligence watches detect qualitative shifts in the field. The Trigger Engine queues recommended counter-moves — and waits for your approval.

GREEN
Normal operations
Continue. Logged, no escalation.
YELLOW
Signal detected — action queued
Operator runs /sitrep for synthesis.
RED
Critical — immediate action
Operator runs /flashrep for emergency response.
◆ Data Watches18 stations · automated
StationCadenceDetects
AnalyticsDailyTraffic shifts, ranking losses, conversion changes
AdsDailySpend changes, CPA shifts, CTR anomalies
PipelineDailyDeal velocity, stage progression, conversion shifts
Customer HealthDailyHealth score drops, usage decline
ChurnDailyMRR changes, logo churn, revenue churn
MentionsDailyBrand mentions, share-of-voice deltas
SEOWeeklyRanking changes, competitor content velocity
BrandWeeklyMention spikes, sentiment shifts, press coverage
OutboundWeeklyReply-rate decay, bounce spikes, deliverability
Campaign ResultsWeeklyConversion changes, pipeline contribution
CallsWeeklyCompetitor mentions, new objections, messaging drift
DealsWeeklyStage stalls, competitive presence, win-rate shifts
ProductWeeklyActivation rate, feature adoption, time-to-value
ReviewsWeeklyG2 / Capterra / app-store rating drift, new themes
SupportWeeklyTicket volume spikes, recurring issue patterns
Google StrikeWeeklySearch-term waste, Quality-Score deltas
AEOWeeklyCitation rate changes, share-of-voice in answer engines
CRMBi-weeklyPipeline mix shifts, win-rate changes by segment
◆ Intel Watches7 disciplines · operator-deployed
DisciplineFocusCadence
SIGINTCompetitive signalsWeekly
COMINTCommunications and messagingWeekly
HUMINTCustomer sentimentBi-weekly
OSINTMarket and industryMonthly
TECHINTTechnology landscapeMonthly
MASINTPatterns and trendsMonthly
FININTFinancial intelligenceQuarterly
◆ Trigger Engine — sample queue// pulled from production logs · redacted client
[RED]
RIVALCO shipped category claim 47 minutes ago/counterstrike recommended · briefs to 7 AEs before standup
ApproveDeferDismiss
[YELLOW]
Google Ads CPC +18% on top 3 ad groupsReallocate $4.2K weekly · approve to execute
ApproveDeferDismiss
[GREEN]
Q2 content pipeline on schedule — 12 of 15 pieces deliveredAhead by 3 days · maintain cadence
ApproveDeferDismiss
08 · President's Daily Brief// ONE COMMAND // EVERY MORNING // BEFORE THE FIRST STANDUP

What lands in your inbox.
Every morning. Before the standup.

The CIA produces one document every day for the President — the President's Daily Brief. The War Machine gives you the same. One command. Twenty-five sensors. Overnight synthesis. In your inbox by 06:00, before the first standup, with confidence-weighted forecasts using CIA tradecraft language.

$/daily-brief {client}← one command, every morning
presidents-daily-brief.pdf
⬛ TOP SECRET // CEO EYES
BLUF // Three items require CEO attention this week
Item 01 · RETENTIONRED
ACME CORP (Tier 1 · $480K ARR)
  • Health score: 78 → 54 in 14 days
  • Signals: usage ▼ 40% · ticket volume ▲ 3× · primary contact departed
  • Play: exec-to-exec save meeting · 72-hour window
Item 02 · COMPETITIVEAMBER
RIVALCO shipped 'Generative Workflows' · 48h ago
  • G2 traffic on 'Acme vs Rival' ▲ 120% WoW
  • 9 open deals in Stage 3 mentioning RivalCo
  • Play: counter-narrative brief pushed to 7 AEs · ready before standup
Item 03 · EXPANSIONGREEN
PORTLAND TRADING CO · 4 seats → 12 seats signal
  • Feature adoption: 3 of 4 paid-tier features hitting limits
  • 2 new workspace invites in 7 days
  • Play: expansion motion queued · CSM brief ready
14 additional items · pipeline risk · objection pattern shifts · call-coaching flags · redacted for public display
Generated by WAR MACHINE v.12.1 · 91 agents · 32 integrationsPage 01 of 04

This lands before your first standup. Every theater of the War Machine produces artifacts like this — every day, queued for your approval. Full sample pack available under NDA.

◆ Brief Structure — 7 sections// CIA tradecraft · adapted for B2B GTM
  1. 01
    Bottom LineTwo or three sentences. The state of the war. What changed since yesterday.
  2. 02
    Warning IntelligenceThreats requiring immediate attention. Every item ships with a recommended counter-move.
  3. 03
    Current IntelligenceWhat changed in the last twenty-four hours across pipeline, product, brand, and competitive surface.
  4. 04
    Estimative IntelligenceForward-looking forecasts. Trend lines. Confidence-weighted using CIA tradecraft language.
  5. 05
    Deep DiveOne topic. The one thing that matters most this week — analyzed cold.
  6. 06
    Operations StatusActive campaigns. Phase progress. Failures. What's stuck. What's ahead of plan.
  7. 07
    Assumption WatchWhich strategic assumptions held. Which broke. Which are now under review.
◆ Words of Estimative Probability
// confidence language, CIA tradecraft
Almost certainly>95%
Highly likely80–95%
Likely60–80%
Roughly even40–60%
Unlikely20–40%
Highly unlikely5–20%

Every estimate in the brief carries one of these phrases. No vague hedging. No false certainty. The same standard the President reads.

Force Structure// 5 VIEWS // RENDERED BY THE SAME SYSTEM THAT RUNS YOUR GTM

The visible architecture.
See the system that produces the output.

Five views into the machine: how data flows in, how competitor moves get countered in four hours, how the portfolio sits on a risk grid, how the OS stacks together, and what a target account's buying committee looks like. Same typography, same palette, same machine.

How 32 live integrations feed 91 agents and exit as deliverables.

Diagram-003 · 5 layers · 32 sources
09 · The Operator Model// ONE NAMED HUMAN // NOT A TEAM // NOT A TOOL

One named human.
Not a team. Not a tool.

Your operator is a senior growth strategist who commands the full force structure on your behalf. Not a junior account manager reading from a playbook — a battle-tested operator who knows when to deploy THUNDER RUN versus COUNTERSTRIKE, and why.

The operator handles the machine. You handle the decisions. Every morning you get a President's Daily Brief. You approve, defer, or dismiss. The machine executes. You maintain decision superiority without operational burden.

◆ Delivery Model// honest on the ramp · written into every SOW
  • Onboarding2 weeksNot 6 months.
  • First campaign live30 daysNot 6–9 months.
  • Full deployment90 daysAll three theaters active.
  • Commitment90-dayMinimum engagement, then month-to-month.
◆ The Three Principles
Principle 01

A named human, not a Slack channel.

A dedicated operator running the machine against your pipeline. You'll know them by first name and cell number. On your weekly standup. Accountable. Not a pool of contractors. Not an account manager triaging tickets.

Principle 02

You approve. Nothing ships without it.

The machine proposes. You decide. Every output that touches a customer or prospect lands in an approval queue you can clear in ten minutes a day. Nothing goes out on autopilot.

Principle 03

Live in two weeks, not six months.

First capability producing output inside fourteen days. Honest on the ramp: complex full-stack deployments take longer, and we tell you which day each one lights up before the SOW is signed.

◆ What the operator does
01

Strategic Command

Translates business objectives into War Machine operations. Picks the right joint op, configures the agents, sequences the deployment. The machine has weapons; the operator chooses when to fire.

02

Execution Oversight

Every output is reviewed by your operator before it reaches you. They quality-check agent work, resolve conflicts between agents, and enforce strategic coherence so nothing ships off-narrative.

03

Intelligence Synthesis

Reads every watch report. Triages every trigger. Curates the President's Daily Brief. Separates signal from noise so you only see what changes the decision.

04

Continuous Optimization

After-action reviews feed the experimentation log. What worked gets amplified. What failed gets diagnosed. The machine learns from every campaign — and so does the operator running it.

The system
underneath

32 live data integrations (Gong, HubSpot, Shopify, Apollo, GA4, Meta, LinkedIn + 25 more). Daily executive intelligence brief. Attribution across every channel. A shared voice-of-customer layer ingesting call transcripts, reviews, NPS, support tickets, and social mentions. Ops-state persistence so nothing gets lost between sessions. The glue that lets ninety-one agents compound instead of sit in silos.

10 · Field Reports// OPERATOR PROFILE // VERIFIED CREDENTIALS // CEO REFERENCES UNDER NDA

$120M raised. 5,000 brands. $14B tracked.
This is the operator who built it.

Rabah Rahil — founder, operator. Ran marketing for two of the most-funded commerce companies of the last five years.

CMO at FERMÀT — AI-native commerce category leader. $62M+ raised across Series A and B from VMG Partners, Greylock, Bain Capital Ventures, QED Investors, and Courtside Ventures. During tenure: 5× ARR growth, team tripled, category defined.

CMO at Triple Whale — Shopify analytics category leader. $51.7M total raised including a Series B from NFX, Elephant, and Shopify itself (Shopify invested in the company while Rabah was CMO). Scaled to 5,000+ brands running $14B+ in tracked commerce. True Classic, Obvi, Portland Leather Goods, and thousands more.

Eight top-tier commerce funds saw the same GTM motion work across both companies. That motion is now the product.

Diligence under mutual NDA: full agent catalog, integration list, per-capability architecture, reference calls into both companies. SOC 2 Type I targeted Q3 2026 (Vanta-led); Type II following.

$120M+
Raised across Fermat + Triple Whale
5,000+
Brands on Triple Whale
$14B+
Commerce instrumented
8
Top-tier funds on cap tables
Cap-table roster //VMG Partners·Greylock·Bain Capital Ventures·QED Investors·NFX·Elephant·Shopify·Courtside Ventures
What the CEOs he built the motion inside of said

Rabah turned Triple Whale's GTM from a cost center into a category-defining motion. The playbooks he built us — ICP tiering from closed-won data, ABM at 50-account depth, retention modeling that flagged churn 90 days out — scaled from our first 200 brands to over 5,000. Watching him compress that into an AI-operated system is watching the next version of B2B GTM get built in real time.

Maxx BlankCEO & Co-founder, Triple Whale

Rabah ran marketing through our Series B, our category definition, and our push into enterprise — with a team smaller than most Series A companies allocate. The way he operates is engineering-grade: specifications, instrumentation, iteration loops. The War Machine is that operating approach, productized. I'd hire it for any portfolio company I advise.

Rishabh JainCEO & Co-founder, FERMÀT

Full reference calls available under mutual NDA.

Pricing// FLAT RATE // NO TIERS // NO SURPRISES

One price. Full force.
$25K/mo. 90-day minimum.

No tiers. No à la carte math. No “call us for a quote.” One number for the entire War Machine.

Q2 2026 cohort · onboarding capacity for 3 new clients before close. Next cohort opens July 2026.
Full Stack · 91 Agents · 3 Theaters
$25,000/month
IncludedNamed operator · 91 agents · 3 theaters · 10 joint ops · 25 sensors · 32 integrations · daily brief
Commitment90-day minimum engagement. Then month-to-month. No multi-year lock-in.
Opt-outAny time after day 90. No fee. No argument.
BillingMonthly, starts when first capability activates
The math, on one line //
In-house equivalent:
$1M–$2.5M annual payroll
War Machine:
$300K flat · all-in
Full-stack capability at a fraction of headcount cost. Item-level breakdown on request.
◆ ROI · what $25K/mo replaces// loaded headcount cost · US benchmark
RoleLoaded annual cost
VP Marketing$200–350K
Demand-gen manager$120–180K
Content writer / strategist$80–130K
SEO specialist$90–140K
Paid-media buyer$80–130K
Lifecycle / email marketer$80–120K
Marketing analyst$90–140K
SDR team (2–3)$160–240K
Traditional total$900K – $1.43M+
WAR MACHINE, all-in$300K
Capacity clause
Contract includes a capacity-protection clause: pro-rated credit for any month we cannot meet the agreed SLA. Capacity is disclosed in writing quarterly. We do not sign what we cannot staff.
Fund-portfolio contracts
From $150K/yr for a 5-portco floor, scaling down per-portco rate with count. One contract across N B2B SaaS portcos, isolated per-portco execution. Priced at scoping call.
12 · Deploy// 3 STEPS // 19 DAYS TO FIRST OUTPUT // NO DECK // NO PROCUREMENT

Ready to deploy?
Book the command briefing.

Step 01 · Day 0

30-min scoping call

Tell us what's broken. We tell you which capabilities fix it and in what order. Video call, no slides on our side.

Step 02 · Day 5

Scoped SOW back

Flat monthly rate. Capabilities specified. Activation timeline. Approval gates documented. No retainers. No multi-year lock-in.

Step 03 · Day 19

First output lands

Fourteen-day activation on the first capability. Output in your queue before the second invoice runs.

Ready to talk? Tell us what's broken and we'll tell you which capabilities fix it.

Book the 30-min call →